At the time of writing, JuegaGerman is the 18 th most subscribed YouTube channel. Perhaps most famous for his other channel, HolaSoyGerman, he is in the rare position of owning two channels in the top 20 most subscribed YouTube channels. Top games by views in past 180 days: Akinator, The Walking Dead and Battle Simulator: Counter Stickman To better understand the influencer style of the region, let’s take a look at some well-known channels: JuegaGerman, Flakes Power and RobleisIUTU. With the recent growth in activity in the gaming industry, influencers have faced increased competition, which partly accounts for what have become characteristic traits of LATAM influencers. Brazil, for example, contains around 210 million people and is one of the most populated countries in the world. Many countries in LATAM have relatively large populations. In only three years, that is a jump of 302%. More impressive still, in August 2017, there were 10,942 unique active gaming channels, compared with just 2,725 in August 2014. In August 2017, there were just over 12 billion total views on gaming videos, compared to just over 4 billion in August 2014 – a 200% increase. This surge in activity has been reflected in the gaming industry. This is particularly true in the mobile sector, due in part to intense price competition, less regulatory pressure and an improved economic environment.Īccording to research from Americas Market Intelligence, “Latin American users spend an average of 7.5 hours online each day, compared to five hours in the rest of the world,” and “Latin Americans perform 16.3 different activities online each week, compared to 12.9 globally.” Internet penetration is consistently rising, with about 438 million internet users in Latin America and the Caribbean in 2018, up from just over 300 million in 2013. LATAM is currently undergoing an access boom. population figures) come from the UN World Population Prospects database, and all gaming data we use come from the Matchmade database. In terms of data, all socioeconomic data we use (e.g. One of those ways – the United Nations geoscheme – emphasises the socioeconomic history of the region, and that’s the definition we’ll be using in this post. The term “Latin America” (LATAM) can be defined in various ways.